Writing is easy, but quality writing isn’t. If you want to transform your hobby into a full-time earning opportunity, you need to perform some groundwork. Blogging doesn’t happen overnight. You need to practice the art to achieve perfection.
Every word you write, matters; and the style (how you write) matters even more. A quality write-up is a visual treat for the readers. But, only a handful of writers are capable of compelling the readers to turn a page.
Why Proficiency Is Needed in Blogging?
In most cases, this happens due to the lack of authenticity and originality. Before you start writing, ask yourself; Are you telling your story from your unique perspective, with a style that is your original voice and tone?
If your answer, to the above question, is yes, and yet you are struggling hard to drive traffic to your website or blog, you are committing some fundamental errors, which are affecting the quality of your write-ups.
Based on my writing and editing experience of 13+ years, here I have summed up some of the basic editorial guidelines, in no particular order.
The Basic Editorial Guidelines for Transforming Your Story Into a Professional Blog –
- Avoid clichés in blogging.
- You must not rely on auto spell-check or grammar software. Revise your stories multiple times for typos, etc.
- Don’t use fragmented sentences, even if you are writing in an informal tone or conversational tone. Write complete sentences in case of blogging.
- Avoid using complex sentences. Use simple or compound sentences. Avoid using lengthy sentences, which might confuse your readers.
- Avoid starting a sentence or paragraph with “And,” “But,” “So,” or “Because.”
- Try to Avoid jargon and fluff in the story. Stick to facts, figures, and statistics.
- Never copy-paste paragraphs from your previous blogs, even if you wrote them. You must rework the language to avoid internal copy-pasting.
- You must not use indefinite pronouns while blogging.
- Don’t repeat information. Try to follow the inverted pyramid structure. Once you have stated a fact, you can refer back to it, but you don’t need to repeat it again and again. Make sure every sentence and paragraph has something new to say.
- Try to void vague terms like “a lot.”
- Avoid beginning a sentence with words like “there is,” “In order to (‘to’ is sufficient)” etc.
Some More Advises
- Avoid writing in casual tones like “taxes and things like that,” “it has been reported,” “it is long heard,” “some say,” etc. which might sound vague.
- Learn to write crisper sentences while blogging.
- Use fewer rhetorical questions unless you are writing an opinionated article e.g., “Isn’t it cool?”
- Avoid ellipses in blogging.
- Do not use past tense in the story title e.g., “Apple Revealed Brand New iPhone” which is incorrect. “Apple Reveals Brand New iPhone” is correct.
- Don’t use overly dramatic terms like “big bad Cupertino giant” etc. or slang like “damn,” “hell-bent,” etc. Don’t use colloquial words if you want to improve your ranking.
- Beware of dangling modifiers/participles.
- Do not use acronyms. E.g., TB, ASAP. Write out the words while you are blogging.
- Avoid clipped versions of words (e.g., tech = technology, adverts = advertisements).
However, there are no hard and fast rules for writing. If you have the skills, you can master the craft anytime with some extra effort. So, keep writing and practicing!