Influencer marketing is taking the world by storm since 2017. Around 87 percent of marketers have shown interest in launching influencer marketing campaigns at least a single since then. There are various reasons behind this, and perhaps the most interesting and well-documented reason is that it offers social proof.
‘Yankelovich Centre for Social Science Research‘ conducted a survey recently in San Diego. The results state that people of the US are exposed to around 5000 ads in a day. Such an overwhelming aura of the advertisements is leading to a phenomenon called ‘banner blindness. The audience tries to tune out these ads mentally. Around 47 percent of consumers are making use of ad blockers. It propels the brands to use some other course and pay the influencers for representing their products to the consumers.
This is the perfect time to experiment with various means of influencer marketing. However, experts have carved out some practical means of marketing to maximize your return.
Considering the Brand and the Products
Before you look out for influencers around you, you should first take a comprehensive look at your brand. Many industries are overloaded with influencers who are easier to identify compared to other sectors. For instance, fashion and beauty brands have already been using influencer marketing. Sixty percent of those businesses have their strategies well-devised. Twenty-one percent is chalking out plans to launch campaigns in the coming year. If your business falls under industries like health and wellness, consumer technology, or food and beverage, you better use influencer marketing.
Choosing the Right Influencers in the Influencer Marketing World
The most taxing aspect of influencer marketing is finding professionals who are fit for your job. Around 73 percent of brand owners agree that coming across the right influencers is the hardest part. Thus, a lot of care must be taken to select that person. Once you have someone to share your products, they become an integral part of your brand.
Thus, invest your time, expertise, and diligence to find the right influencer to carry on with your influencer marketing. Please take a look at their previous social media posts. Then determine whether or not they can mirror the goals and missions of your business. It is wise to work with influencers who have huge social media followers. It widens your horizon of reaching out to many at once. Always remember that many different marketers and brands continuously reach influencers. Try to approach them only when you have got complete clarity of your thoughts. Think of what you are trying to achieve and what will the influencer get in accepting your offer. They will not work for free and expect a substantial return to promote your brand/business.
Don’t Underestimate the Power of Small Follow Counts
It is absolute bliss to have influencers who is also a social media celebrity. However, you should attempt to look beyond the first list. This is because 72 percent of experts suggest that relevance is more important than reach in influencer marketing. You have found someone who can reach out to the target audience. If you get one then surely you have hit the bird’s eye regardless of your influencer’s number of followers.
Creative Freedom Should Be Of Paramount Importance
The influencers you have chosen resonate with their target audience for some definite reason. As you have determined that the brand ambassador selected matches the standards of your brand, you should allow that person to work freely. The last thing an influencer wants to hear from you is a sales pitch or a demand for their attention. Influencer outreach means taking the time to build a relationship with the influencer. It would help if you never imposed rules as it may contribute to breaking the connectivity. If you don’t allow your influencer to fly freely, it might hurt the influencer’s posts. It could forbid the followers from engaging.
Involve the Influencer in Effective Strategizing and Marketing
Although it sounds a little far-fetched, always involve the influencer in the tactic of promoting your brand. Also, look into how the entire process should run. It might differ from your vision or what original plans you had. However, always be open to the expert advice that the influencer has to offer. Allow the influencers to participate, promote, and even, to some extent, dictate your brand strategies. This would result in much higher exposure to your product. The audience already has their faith in these influencers, so this will eventually bring you many benefits.
Tracking the Metrics at Regular Intervals
Tracking the success of your campaign in this world of influencer marketing is the best way. It helps in determining whether or not it is working. It would be impossible to bring about changes when you are unaware of what is effective and what is not. There are several automated software like Google Analytics that can show the source of traffic. If you see that any of your influencers cannot bring home productive results, you will be able to know it beforehand. Make the required adjustments to the marketing strategies. Your influencer outreach might be successful in meeting the goals you have targeted, such as a guest post on a top, well-read blog. One might interview you on a well-known podcast. It is sure to make a more comprehensive impact on your business than more traditional forms of advertising or brand recall.
Influencer marketing campaigns are immensely useful in converting followers, and thus, more and more brands are investing in them. But it would help if you also were watchful of fake followers of an influencer. They would appear to be having a massive fan base than what they have. You can always make use of tools for detecting fake accounts. It will help you to always land up to influencers with authentic and genuine followers. Using influencer outreach is one of the most effective types of digital marketing nowadays. Maximize the already established reach of influencers in your niche. Your brand will become known to a much larger audience in a shorter time.