Influencer marketing is not a new term; celebrities are the most prominent examples of social media influencing. Their claims, comments or remarks, or the hashtags they use, are as effective as a multiple-channel marketing campaign. However, with the audience being more aware of how digital marketing works, micro-influencers are the new “in” thing.
Who is a micro-influencer?
Micro-influencers are people with numerous followers on social media, catering to a specific niche and interacting with their audience on a more personal level. Entrepreneur magazine gives an apt definition of such people…’ They are tastemakers, opinion-shapers and trend- forecasters who generally have between 1000 and 50000 followers’. According to a recent study, people might follow the daily lifestyle of celebrities, but they still tend to go more with recommendations from friends and peers than celebrity endorsements. Micro-influencers create a peer-like rapport with their audience, which is what makes them more real and believable.
Image: Small Business Rainmaker
Being a micro-influencer has its perks and benefits.
After all, who does not want the power to influence people with their opinions and the opportunity to represent brands? But it takes a lot of effort to upgrade a regular social media profile into a micro-influencer one. It requires serious dedication, great content and demands expertise.
Here are six easy steps to become a micro-influencer:
Talk About the Brands Around Your Niche: Pick a specialty and talk about the leading brands in that area. Brands are continuously monitoring who all are ‘talking about’ them. Every “mention” and “tag” counts for them; if they find you talking about their brands, they would want to associate with you to spread the word about their brand.
Post Regularly: It is important to post as frequently as possible. If you are posting for 2-3 consecutive days and then you vanish for a week, your audience will find someone else to follow who is more regular. Regular posting and engaging with your audience is the key to becoming a micro-influencer. When you respond to every comment in a personal way, you are building a rapport with your audience who’d love to buy your opinions when you endorse a brand or share your opinion on anything around your niche.
Engage With Brands: To evolve as a micro-influencer, you need to engage with your brand. “Talking to your” brand is as essential as “talking about your brand”. It brings you to their notice. Whether you want to be a micro-influencer in the extravagant niche of fashion and beauty or you pick something as educational as being an environment soldier, you have to follow relevant brands to invite work opportunities.
Quality Content: Without quality content, nothing works in digital marketing. The audience wants to read exciting and engaging content; it can be something that draws their attention in a proper way or something useful and informative. You should also maintain a routine of posting once or twice daily on Instagram, and publishing one or two blog posts a week. If your posts are interesting, simple yet not mundane, motivating and inspirational; you will notice that you will have more traffic on your page and your follow up base is growing. You also need to take care of how you present the content. High-quality images and videos are a hit!
Follow the Influencers: Follow the influencers, engage with them and learn from them. Let the influencers influence you in terms of thoughts and maintain an unspoken cordial relationship with them. Appreciate their efforts by talking about them and also talking with them; this increases your visibility. When you do it regularly, they may even follow you back, and a single engagement (be it a like, RT, comment, share or follow) from their end can boost your brand value.
Image: Leading Social
Stay Original: It is excellent to learn from the leaders in your niche, but it is also crucial for you to stay original. Dupes are spotted in no time. When you’re on social media, millions of people are watching you and following you, along with many other micro-influencers and social media influencers. It is essential for you to be yourself whether you’re writing something or speaking about something. This makes the entire process effortless as well. Trying to live somebody else’s life or being someone else is not sustainable.
Micro-influencing is one of the biggest trends of 2019, and you can quickly become one by consistently working on the above steps. It is essential for you to understand that you cannot become a micro-influencer overnight; it takes a lot of dedication in terms of time and content to become one. Also, make sure you have a positive attitude towards this role so that small disappointments like cyberbullying or negative comments don’t pull you down.